Buyers Advocate – why use one?

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Buying your ideal property in a heated market is not exactly a walk in the park. It takes time and a lot of work. As the market becomes more competitive and demanding buyers are becoming more aware of the services a Buyers Advocate offers.

Once rare, but now becoming more popular and more prominent in the industry, a Buyers Advocate provides experienced advice, helps you work out your budget, searches for ideal properties, makes offers when the time comes, and attends auctions for you.

Going out every weekend looking at property can be frustrating when you can’t find the right one. Or if you do find a good one, being out negotiated or out bid at auction can be deflating.

Sometimes it can take up to a year to find and buy the right home but a Buyers Advocate can speed up that process.

Firstly, what is a Buyers Advocate?

A Buyers Advocate is an independent professional who specialises in locating, assessing and negotiating the purchase of a property on behalf of a buyer. Generally, a Real Estate Agent represents a property seller, but a Buyers Advocate acts primarily for a property buyer.
What does a Buyers Advocate do?

Generally a Buyers Advocate offers three core types of services:

1. Search
2. Evaluation
3. Acquisition

A client may require all three services, or just one service. When providing full service, a Buyers Advocate will search out properties based on the buyer’s brief, evaluate the property and then negotiate a purchase, whether at auction or by private sale (on or off-market). The Buyers Advocate may be working for a home buyer, or for an investor. The goal can be just one particular property, or several, that form part of a portfolio.

What is the difference between a Buyers Advocate and a Buyers Agent?

Buyer Marketing’s definition is a Buyers Agent works alongside the selling agent within a Real Estate Agency. They are affiliated with the Real Estate Agency and work from the same office. A Buyers Agent deals solely with buyer enquiries on properties listed under that particular Real Estate Agency. It frees up the selling agent to focus on listing property and dealing with his or her vendor.

Whereas a Buyers Advocate is independent. A Buyers Advocate is not beholding to a Real Estate Agency, and solely represents the interests of a property buyer exclusively.

How much does a Buyers Advocate charge?

Buyers Advocate fees vary depending on the level of service you engage them for. If they are providing a full service then a flat fee or percentage of the property’s ultimate sale price will apply. Generally, the cost of using a Buyers Advocate is tax-deductible if buying an investment property or their fee will be nullified from the saving’s negotiated from the purchase price.

Why should I use a Buyers Advocate?

The best Buyers Advocates know how to get in early, and provide the widest choice. They make it their business to have a comprehensive picture of all the properties on the market matching your criteria, and also other properties that might soon be listed. Experience within the industry, plus having established networks helps with this.

Saving Time

Having a Buyers Advocate seek out properties that tick your boxes can save you days of shortlisting and searching yourself. With someone else doing essential groundwork, your weekends are freed from the rigmarole of attending open for inspections. You will see more homes that tick the boxes, rather than ones which don’t.

Investment skills

A Buyers Advocate with investment property expertise will know the types of property along with where they are located with better prospects for capital growth. Investing well relies on depth of experience and knowledge of all market indicators.

Negotiating or bidding

Frequently, people engage a Buyers Advocate for the support they provide during the auction and the negotiation processes. An experienced professional won’t be at all intimidated or become emotional during the process, remaining objective and focused when the pressure is on.

A Buyers Advocate is better prepared, and will know the best course of action for all scenarios. They are well versed in most of the twists and turns that arise, and the tricks of the trade. An understanding of strategies and tactics helps get you over the line in the heat of the moment at an auction, or negotiating against others post-auction. Or with managing and negotiating off-market or on-market private sales.

Buyer Marketing – Melbourne’s most experienced buyer advocates are your winning edge in property buying.

Google Reviews

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Gail Lobo profile picture
Gail Lobo
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Peter's knowledge and expertise were invaluable when purchasing my first home. He guided me through every step and kept me informed regularly, which made the process easier and less stressful. I felt supported and in good hands throughout. Everything fell into place within a few weeks, quicker than expected! I would highly recommend Peter and his services.
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Charlotte St John profile picture
Charlotte St John
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Peter Fox is an outstanding buyer’s advocate. I am so glad that I hired him. It was incredibly helpful to have someone so experienced in real estate navigate the ins and outs of buying a home on my behalf. He achieved the result I was looking for in record speed, and took the stress out of everything. Thank you Peter.
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Colby Hart profile picture
Colby Hart
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Peter was a fantastic buyers advocate - identified and negotiated our dream home for us extremely quickly. Couldn't recommend higher.
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Beatrix Neville profile picture
Beatrix Neville
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I had an excellent experience working with Peter in purchasing my first home. Peter has a calm demeanour and is a clear communicator - never once did I feel stressed, pressured or uncertain of where I was in the journey or what the next steps would be. Peter understood me and my brief, selected quality properties to inspect and took me through off-market properties to compare. Within 3 weeks of contracting Peter we secured the perfect place. I am absolutely thrilled with my purchase, and believe I would have missed out on the property without Peter's rapport and expertise in communicating with Real Estate, and then guidance once the negotiation process started. Peter made the process of finding a property so fun and exciting that I was almost sad when it was over! Thanks Peter!
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Jean-Pierre Eid profile picture
Jean-Pierre Eid
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We engaged Peter Fox for bidding and negotiating, hands down one of the best decisions we ever made. He was clear and comforting ahead of auction and on the day witnessing Peter go to work was awe inspiring. Having done his due diligence beforehand, he was quick to assess a sizable field of interested parties and surgically execute a winning strategy securing for us our dream home. All that aside Peter was empathetic and understood our worries and motivations while also demonstrating strong discipline and an ethical approach throughout. Thank you Peter Fox
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Jessica Fagioli profile picture
Jessica Fagioli
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Peter is nothing short of a real estate king. I engaged Peter because I was looking at buying a specific house in a very competitive area, and which was being sold under a complex set of circumstances. Before even formally engaging him, Peter had gone to see the house in question, had spoken to the real estate agent, and had a good idea of what we were working with. From that moment on, I knew I was in safe hands. Peter was always available to alleviate any concerns and answer any questions, and when he wasn’t in a position to know the answers, he knew exactly how to get them in a prompt manner. Peter established a strong rapport with both the vendor’s solicitor (which ensured my lawyers and I were comfortable with the state of affairs before auction day) and the selling agent (which was critical to my ultimate success at auction). I cannot even begin to describe Peter’s mastery on auction day: there is no way I would’ve succeeded had he not been there. I cannot recommend Peter highly enough. Infinite thanks to you, Peter!
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patty goodman profile picture
patty goodman
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I purchased an investment property through Peter and he made the process so easy and stress free. I saved so much time being able to work while he inspected multiple property’s and negotiated a good deal for the right one. Highly recommend this bloke!
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Peter Mallen profile picture
Peter Mallen
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Peter Fox from Buyer Marketing helped us buy a property in Vermont South recently. We have been looking to downsize for some time and, honestly, are fairly fussy with our criteria. So when a house came along which ticked many of the boxes for us, we enlisted Peter's help to negotiate with the agent and to get the deal across the line. Peter was friendly, approachable and professional throughout. His knowledge and experience of the real estate market and the buying side in particular meant that we could leave the conversations and timing of offers to Peter. We were able to secure the property we wanted at a price that met our budget and met our criteria. So we are very grateful for Peter's advice, assistance and good communication throughout the process.
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Peter Villinger profile picture
Peter Villinger
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With Buyer Marketing’s Peter Fox I was in good hands from the beginning. An initial meeting with Peter set me on the path to a successful purchase of a property. This was an informal chat whereby he was able to understand precisely what my requirements were.From there the process was clear and efficient, Peter explaining not only what he would do but also how and why those were his strategies.Regular updates and the knowledge that he was up for a chat anytime was most reassuring. Peter V
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James Ireland profile picture
James Ireland
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Peter provided us with deep knowledge of the local areas, the real estate market and contacts within the industry that allowed us to quickly purchase a property that suited us perfectly. He gave us calm and thoughtful recommendations and was there for us at every step. He gave us insights we would not have otherwise known, and made the whole process simple. He conducted all the negotiations on our behalf and we came away with the perfect property at the right price. Could not recommend his services higher.

Buyers Agent Melbourne

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