What we do
Before we start searching for your ideal property, there’s important groundwork to be done!
The first step is for Buyer Marketing to take a full brief to find out the exact definition of your ideal property – likes, dislikes, budget, must-haves and so on.
Then we conduct a thorough analysis of recent sales comparable to the property you so desire – which helps us determine if your property criteria and budget are compatible with current market conditions.
We also examine properties currently on the market and using genuine past sales – not the agent’s quoted price – as a guide, determine what these properties are likely to sell for.
Once this research is complete, the search for your ideal home or investment begins!
There are two key ways we search for property: on market and off market.
Properties available ‘on market’ are visible and promoted to the general public. These are the ones you’ll find on major real estate internet portals like realestate.com.au and domain.com.au, and those the selling agent will tell you about if you contact them directly.
In many cases however, the volume of properties advertised and inconsistencies in how they are described and priced can make it both confusing and time consuming to search.
As your buyers advocate, Buyer Marketing does the legwork for you, creating a shortlist of properties that accurately meet your criteria so you don’t waste valuable time sifting through information and calling agents in your search for the ideal property.
Many properties are sold without ever being advertised.
Commonly known as ‘silent’ listings, these properties bypass the usual marketing and auction process. This can occur for several reasons, including:
Agents invite other real estate industry professionals like us to view the property before a campaign begins.
A sales agent may introduce the new listing to their property management department, inviting inspection by current landlords.
Sometimes a property owner wants to sell without making it public knowledge. This might be to avoid family conflict or curious neighbours, or simply because they value their privacy. It could be they don’t trust the auction process, want to avoid advertising costs or have other financial pressures.
The selling agent may believe they’ll achieve a better sale result by approaching qualified buyers individually, rather than by advertising or selling at auction.
Once we’ve done our research, we can confidently recommend the best options for securing your preferred property type and style, in your ideal location, within your budget.
We’ll present you with a shortlist of properties that best fit these criteria and provide the greatest value.
We’ll also advise you on important considerations before you commit to a purchase, such as building and pest inspections, council development and zoning plans and any restrictions on the property.
Our evaluation contains a lot of facts and figures, but often the most valuable element is the insights we obtain during conversations with the selling agents – including the vendor’s circumstances, the agent’s own perspective and level of buyer interest.
Having great relationships and rapport with local agents means we get to the heart of understanding each property, so we can be your best advocate and help you make the most informed decisions.
Once we have your ideal property in our sights, we get to work securing it for you under the most favourable terms and of course, at the best possible price.
Successful acquisition demands direct and regular communication. And it begins the moment we first contact the selling agent.
Whether we’re buying your property off market, expression of interest, private sale or at auction we apply the same due diligence, persistence and focus to ensure we get the outcome you want.
Whether you’ve already found your ideal home or investment and just want a professional to negotiate the purchase, or we’ve worked with you from the very beginning to find and evaluate your property, it’s at the point of negotiation where having an expert on your side makes the greatest difference to the final result.
We’ve spent years communicating on a daily basis with selling agents and are skilled in tough negotiations. We understand the techniques and strategies they typically employ to satisfy vendor (and their own) objectives, and will not hesitate to press them for information that helps us protect your interests and negotiate the best outcome.
Buying property at auction, like any method of property purchase, is not something most people do every day. Yet in the inner suburbs Melbourne, it is the most common type of sale.
Fear of overpaying, losing your nerve in the moment and missing out on your dream property can make it seem daunting. But auctions are not something to be afraid of.
Being the successful bidder does take knowledge, skill and experience. And that’s where we can help. We have a thorough understanding of the rules of public auction and your rights, and have a range of bidding strategies to match the tactics of any selling agent or auctioneer. We’ve actively participated in more than a thousand auctions around Melbourne, gaining invaluable firsthand insights into the market, local agents and most importantly, how to make sure that when the hammer falls, you’re the one celebrating!
We also make sure we’re fully informed and prepared before the big day. Whether we’re assisting you solely to purchase or have been involved from the start, we identify the property’s true worth, vendor expectations (including likely reserve price) and the level of buyer interest, so that when auction day comes, all that’s left to do is focus on the winning bid.
“It was a pleasure working with Peter Fox from Buyer Marketing. He listened attentively and researched the areas that I wanted to buy my investment home. I gave his some starting research of my own and we went together on a journey of due diligence, where it became very clear to me what my budget could afford and clarified what was not possible. Given the choices available and during negotiations and initial offers he changed my mind on going too far in price, and diverted me quickly to the best offer on hand. Once the decision was made, he told me we had to work quickly. His vast experience was evident. There were now other interested parties and he was right to urge me to move quickly and with confidence. This house was one I actually found first, and I was the first person to see this house. The value I got from Peter was the confidence that Peter and I walked the same path together and did all our research and came to the best decision and moved quickly when we had to secure the house. I would highly recommend Peter if you are looking for a Buyers Advocate, due to his many years of experience and his attention to detail, where other very high profile Buyers Advocates that I spoke to before Peter, first were not listening to my needs, were not as experienced, and had little knowledge of the areas I was interested in, as if these locations were already way too close to the city to be in my price range. Peter just worked all around.”
“I would like to state with all sincerity that Peter acted with honesty and integrity during the whole negotiating process for the purchase of my new home in Richmond hence no need to go to Auction at a very attractive price for myself. His advice and constant updates were informative and reassuring. I felt consulted and on board with all matters pertaining to my purchase. Peter is a charming and personable man. I interviewed other Buyer Advocates and felt Peter is the best in the business. He is an honest man and his integrity and due diligence was obvious to me from the start of engaging his services. I would have no hesitation whatsoever in recommending Peter to other purchasers.”
“I want to thank you so much for the concentrated effort that you put into purchasing our new home. We have known and dealt with Peter for over 8 years. Peter has shown us through many properties and has purchased our third property, a prominent blue-stone house in Williamstown. We have always been very happy with Peter’s casually sophisticated negotiating style. Peter has always been a pleasure to deal with, a real gentleman, we look forward to dealing with Peter again whether we buy another property. Peter is our man!”
“Hello Peter, I just wanted to write a note thanking you for your professionalism in negotiating the purchase of our new home in Camberwell. We are obviously wrapped with the actual purchase of the home but we have also been impressed with your honesty, courteous and thorough disposition. We knew the house was going to move fast and to turn around a same day inspection along with all of the necessary documentation of assessments, contracts etc and be able to make a same day purchase super simple was impressive. I look forward to future transactions in expanding my Real Estate Portfolio and will be seeking your services again when I am back in the market.”
“I would love to thank Peter for his prompt attention in helping us find our lovely Victorian Terrace in Richmond. Peter was extremely helpful throughout the process in finding the right property in a very competitive market place. His negotiation skills were outstanding. He in bought our property at the right price to fit our budget.
We will be recommending Peter to our friends trying also to buy a property in the near future.”
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