Melbourne Property News Monthly Wrap – September 2025

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Melbourne Property News - Buyer Marketing

Sensational Spring listings in full swing!

Over September’s first 2 weekends the Real Estate Institute of Victoria (REIV) recorded more than 1,616 auctions. 1,208 properties sold, 873 at auction, with 255 passed in. 335 properties were sold before auction with 0 properties selling after auction. The clearance rate averaged a strong 83%. 728 homes were bought by private sale, which is 237 more than this time last year.

September has brought a raft of new listings with exciting opportunities to secure that dream home. And it’s a great time to buy, with values set to rise going forward.

Stunning jump in home values

Although slow positive value growth is generally under way across Melbourne, some pockets got some extraordinary results over the June Quarter. Realestate.com claims Bulleen unit sale prices have rocketed 65.6%, citing PropTrack (PropTrack Market Trends September 2025) as their source. Sandringham houses apparently just delivered a value rise of 37.6%. Macleod houses went up 36.9 % and Fitzroy up 34.7%.

PropTrack is also saying areas as diverse as Albert Park (houses), Caulfield North (houses), West Footscray (houses) and Hughesdale (units) all recorded value gains of around 30%.

Where’s Hughesdale? It’s between Murrumbeena and Chadstone, with a $745k median unit value. It’s a good indicator of a typical established middle belt area.

This jump in unit values reflects entry level buyers empowered by lower interest rates, grabbing affordable homes. And to some degree, investors and downsizers. Three bedroom units are the hottest.

But Cotality isn’t so positive about growth in Bayside

On the other hand, expert analysts Cotality claim Bayside values have actually fallen by 3.4% in the past month, and fallen by 2.1% over the past three! It shows how 1. the experts can disagree over the figures, and 2. how neighbourhoods close to each other can still produce different results as some run hot. Generally though, the dust has to settle a bit before trends can be viewed as a clearer picture.

First Home Guarantee cap goes to $950k

The new price caps on the Federal Government First Home Guarantee start in two weeks. The Melbourne price cap goes from $800,000 up to $950,000, which will match the current Victorian First Homebuyer Fund cap. Qualifying buyers only need 5% deposit. It’s significant because the new settings will create more first home buyers, with much more to choose from.

With the higher cap 51% of all houses (across the national market) now qualify. as do 93% of units. Under the old caps only a third of homes qualified.

Investor loans bounce back

Investor loans in Victoria in the year to June were about 9% higher than the preceding 12 months, with owner occupier loans rising around 4% (PropTrack). Investor loans in the June quarter are at the highest level in three years.

The State government chased investors away with extra taxes over the last few years, which contributed to Melbourne’s stalling home values. Melbourne’s median home price, at $830,000, is now cheaper than Adelaide, Brisbane or Perth. Thanks a million Daniel! But figures continue to indicate the Melbourne market is recovering.

With Buyer Marketing you’ll secure the perfect home!

Buyer Marketing has the skills and experience to help you locate the perfect property, negotiate the whole buying process to your best advantage, and secure your dream home. Have a look at some Testimonials on our website. And call us!

Peter Fox
Principal Advisor &
Licensed Estate Agent
Buyer Marketing

Google Reviews

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Gail Lobo
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Peter's knowledge and expertise were invaluable when purchasing my first home. He guided me through every step and kept me informed regularly, which made the process easier and less stressful. I felt supported and in good hands throughout. Everything fell into place within a few weeks, quicker than expected! I would highly recommend Peter and his services.
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Charlotte St John
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Peter Fox is an outstanding buyer’s advocate. I am so glad that I hired him. It was incredibly helpful to have someone so experienced in real estate navigate the ins and outs of buying a home on my behalf. He achieved the result I was looking for in record speed, and took the stress out of everything. Thank you Peter.
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Colby Hart
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Peter was a fantastic buyers advocate - identified and negotiated our dream home for us extremely quickly. Couldn't recommend higher.
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Beatrix Neville
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I had an excellent experience working with Peter in purchasing my first home. Peter has a calm demeanour and is a clear communicator - never once did I feel stressed, pressured or uncertain of where I was in the journey or what the next steps would be. Peter understood me and my brief, selected quality properties to inspect and took me through off-market properties to compare. Within 3 weeks of contracting Peter we secured the perfect place. I am absolutely thrilled with my purchase, and believe I would have missed out on the property without Peter's rapport and expertise in communicating with Real Estate, and then guidance once the negotiation process started. Peter made the process of finding a property so fun and exciting that I was almost sad when it was over! Thanks Peter!
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Jean-Pierre Eid
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We engaged Peter Fox for bidding and negotiating, hands down one of the best decisions we ever made. He was clear and comforting ahead of auction and on the day witnessing Peter go to work was awe inspiring. Having done his due diligence beforehand, he was quick to assess a sizable field of interested parties and surgically execute a winning strategy securing for us our dream home. All that aside Peter was empathetic and understood our worries and motivations while also demonstrating strong discipline and an ethical approach throughout. Thank you Peter Fox
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Jessica Fagioli
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Peter is nothing short of a real estate king. I engaged Peter because I was looking at buying a specific house in a very competitive area, and which was being sold under a complex set of circumstances. Before even formally engaging him, Peter had gone to see the house in question, had spoken to the real estate agent, and had a good idea of what we were working with. From that moment on, I knew I was in safe hands. Peter was always available to alleviate any concerns and answer any questions, and when he wasn’t in a position to know the answers, he knew exactly how to get them in a prompt manner. Peter established a strong rapport with both the vendor’s solicitor (which ensured my lawyers and I were comfortable with the state of affairs before auction day) and the selling agent (which was critical to my ultimate success at auction). I cannot even begin to describe Peter’s mastery on auction day: there is no way I would’ve succeeded had he not been there. I cannot recommend Peter highly enough. Infinite thanks to you, Peter!
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patty goodman
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I purchased an investment property through Peter and he made the process so easy and stress free. I saved so much time being able to work while he inspected multiple property’s and negotiated a good deal for the right one. Highly recommend this bloke!
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Peter Mallen
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Peter Fox from Buyer Marketing helped us buy a property in Vermont South recently. We have been looking to downsize for some time and, honestly, are fairly fussy with our criteria. So when a house came along which ticked many of the boxes for us, we enlisted Peter's help to negotiate with the agent and to get the deal across the line. Peter was friendly, approachable and professional throughout. His knowledge and experience of the real estate market and the buying side in particular meant that we could leave the conversations and timing of offers to Peter. We were able to secure the property we wanted at a price that met our budget and met our criteria. So we are very grateful for Peter's advice, assistance and good communication throughout the process.
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Peter Villinger
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With Buyer Marketing’s Peter Fox I was in good hands from the beginning. An initial meeting with Peter set me on the path to a successful purchase of a property. This was an informal chat whereby he was able to understand precisely what my requirements were.From there the process was clear and efficient, Peter explaining not only what he would do but also how and why those were his strategies.Regular updates and the knowledge that he was up for a chat anytime was most reassuring. Peter V
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James Ireland
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Peter provided us with deep knowledge of the local areas, the real estate market and contacts within the industry that allowed us to quickly purchase a property that suited us perfectly. He gave us calm and thoughtful recommendations and was there for us at every step. He gave us insights we would not have otherwise known, and made the whole process simple. He conducted all the negotiations on our behalf and we came away with the perfect property at the right price. Could not recommend his services higher.

Buyers Agent Melbourne

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