Melbourne Property News Monthly Wrap – July 2025

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Melbourne Property News - Buyer Marketing

July buyers make a winning move

Over July’s first 2 weekends the Real Estate Institute of Victoria (REIV) recorded more than 959 auctions. 767 properties sold, 573 at auction, with 119 passed in. 193 properties were sold before auction with 1 property selling after auction. The clearance rate was very high averaging 87%. 385 homes sold by private sale.

Capital gains coming into view

Buyers acting now are poised for capital gains as the local market shows signs it’s moving to a growth phase. PropTrack’s latest Home Price Index shows Melbourne has clawed back to positive annual growth for the first time in a couple of years. Over the 12 months to June values are up by 1%. That doesn’t seem a lot, but it means a lot. Years of home-value flatlining are over and those who buy now will gain from rising values. If you’ve been waiting – don’t miss out.

No rate cut in July, next stop August

The Reserve Bank opted for caution in July, claiming any signs inflation is reducing are not clear enough, and therefore declined another cut to the cash rate. The next review is on August 12.

Meanwhile, national home values are at a record high. Brisbane for example has gone up 8.3% in the last 12 months to June. And 90% growth in last 5 years. Average home values there passed Melbourne this year and hit over $1 million for first time. Yes people are going there to retire, but people are flocking to Melbourne too.

People are flooding to Melbourne

The latest population data from the Australian Bureau of Statistics shows Victoria has Australia’s biggest net population growth again. That’s 30% of the country’s total in 2024. 132,572 new arrivals landed and the numbers for year 2025 are likely to be similar – that’s over 2500 new people a week. And they’re not coming to retire, they’re coming to work and buy family homes.

Unit rents keep climbing

Last month we noted unit values in the capital cities had been rising faster than house values, with more buyers jumping into units for the affordability factor. The latest figures from Domain’s Rent Report for the June quarter are showing unit rents are even approaching parity with house rents. Melbourne landlords are asking $25 more per week than a year ago for a typical apartment. The median asking figure is now $575 a week, 4.5% higher than a year ago.

How Buyer Marketing empowers home buyers

Whether it’s a house, a villa, or an apartment, Buyer Marketing will locate the perfect home for you. We make sure it’s a quality choice, scrutinising any issues or encumbrances. Then, whether by auction or private sale, we have the skills to negotiate the most advantageous purchase. Our years of experience protect your interests through the whole process, for the best possible outcome for you, the buyer!

Call Buyer Marketing today!

Peter Fox
Principal Advisor &
Licensed Estate Agent
Buyer Marketing

Google Reviews

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Gail Lobo profile picture
Gail Lobo
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Peter's knowledge and expertise were invaluable when purchasing my first home. He guided me through every step and kept me informed regularly, which made the process easier and less stressful. I felt supported and in good hands throughout. Everything fell into place within a few weeks, quicker than expected! I would highly recommend Peter and his services.
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Charlotte St John profile picture
Charlotte St John
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Peter Fox is an outstanding buyer’s advocate. I am so glad that I hired him. It was incredibly helpful to have someone so experienced in real estate navigate the ins and outs of buying a home on my behalf. He achieved the result I was looking for in record speed, and took the stress out of everything. Thank you Peter.
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Colby Hart profile picture
Colby Hart
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Peter was a fantastic buyers advocate - identified and negotiated our dream home for us extremely quickly. Couldn't recommend higher.
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Beatrix Neville profile picture
Beatrix Neville
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I had an excellent experience working with Peter in purchasing my first home. Peter has a calm demeanour and is a clear communicator - never once did I feel stressed, pressured or uncertain of where I was in the journey or what the next steps would be. Peter understood me and my brief, selected quality properties to inspect and took me through off-market properties to compare. Within 3 weeks of contracting Peter we secured the perfect place. I am absolutely thrilled with my purchase, and believe I would have missed out on the property without Peter's rapport and expertise in communicating with Real Estate, and then guidance once the negotiation process started. Peter made the process of finding a property so fun and exciting that I was almost sad when it was over! Thanks Peter!
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Jean-Pierre Eid profile picture
Jean-Pierre Eid
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We engaged Peter Fox for bidding and negotiating, hands down one of the best decisions we ever made. He was clear and comforting ahead of auction and on the day witnessing Peter go to work was awe inspiring. Having done his due diligence beforehand, he was quick to assess a sizable field of interested parties and surgically execute a winning strategy securing for us our dream home. All that aside Peter was empathetic and understood our worries and motivations while also demonstrating strong discipline and an ethical approach throughout. Thank you Peter Fox
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Jessica Fagioli profile picture
Jessica Fagioli
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Peter is nothing short of a real estate king. I engaged Peter because I was looking at buying a specific house in a very competitive area, and which was being sold under a complex set of circumstances. Before even formally engaging him, Peter had gone to see the house in question, had spoken to the real estate agent, and had a good idea of what we were working with. From that moment on, I knew I was in safe hands. Peter was always available to alleviate any concerns and answer any questions, and when he wasn’t in a position to know the answers, he knew exactly how to get them in a prompt manner. Peter established a strong rapport with both the vendor’s solicitor (which ensured my lawyers and I were comfortable with the state of affairs before auction day) and the selling agent (which was critical to my ultimate success at auction). I cannot even begin to describe Peter’s mastery on auction day: there is no way I would’ve succeeded had he not been there. I cannot recommend Peter highly enough. Infinite thanks to you, Peter!
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patty goodman profile picture
patty goodman
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I purchased an investment property through Peter and he made the process so easy and stress free. I saved so much time being able to work while he inspected multiple property’s and negotiated a good deal for the right one. Highly recommend this bloke!
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Peter Mallen profile picture
Peter Mallen
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Peter Fox from Buyer Marketing helped us buy a property in Vermont South recently. We have been looking to downsize for some time and, honestly, are fairly fussy with our criteria. So when a house came along which ticked many of the boxes for us, we enlisted Peter's help to negotiate with the agent and to get the deal across the line. Peter was friendly, approachable and professional throughout. His knowledge and experience of the real estate market and the buying side in particular meant that we could leave the conversations and timing of offers to Peter. We were able to secure the property we wanted at a price that met our budget and met our criteria. So we are very grateful for Peter's advice, assistance and good communication throughout the process.
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Peter Villinger profile picture
Peter Villinger
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With Buyer Marketing’s Peter Fox I was in good hands from the beginning. An initial meeting with Peter set me on the path to a successful purchase of a property. This was an informal chat whereby he was able to understand precisely what my requirements were.From there the process was clear and efficient, Peter explaining not only what he would do but also how and why those were his strategies.Regular updates and the knowledge that he was up for a chat anytime was most reassuring. Peter V
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James Ireland profile picture
James Ireland
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Peter provided us with deep knowledge of the local areas, the real estate market and contacts within the industry that allowed us to quickly purchase a property that suited us perfectly. He gave us calm and thoughtful recommendations and was there for us at every step. He gave us insights we would not have otherwise known, and made the whole process simple. He conducted all the negotiations on our behalf and we came away with the perfect property at the right price. Could not recommend his services higher.

Buyers Agent Melbourne

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